I didn’t know this word, so my first step for the tasks in project 2 has been to explore what semiotics are and at a high level how they work, so how signs create messages.
Some of the concepts I have pulled from looking at YouTube and web sites are:
Signs operate by simultaneously and inextricably combining how we think of something – the impact a sound/image has on our senses and what we think of when we see a sound/image – the concept of what we associate with that sound/image.1
Signs are culturally constructed – the significance of an object in Elizabethan times is different from today etc.
There are different ways that the sign can refer to it’s object:
- Iconic – ‘resembles or imitates its object’2
- Indexical -‘signs where the signifier is caused by the signified, e.g., smoke signifies fire’3
- Symbolic – signs where the relationship to the object is arbitrary – ‘purely conventional and culturally specific’3
A collection of signs can exist together to create meaning through their relationship. There are different types of relationships that can be created: paradigmatic, syntagmatic, myths, codes (‘Codes are where semiotics and social structure and values connect.’3) and ideologies.
I think this is going to be a fascinating journey exploring semiotics in classical painting and being able to apply that to art throughout history, photography, video making and advertising.
- Saussure, Structuralism, and Semiotics . https://www.youtube.com/watch?v=aaRxu1-Z6NY
- The Signs of Our Times: Semiotics in 2016 and Beyond | Michael Mills | TEDxSUNYGeneseo
- Semiotics for Beginners : http://visual-memory.co.uk/daniel/Documents/S4B/sem02.html
Assessment criteria 1